Genuine Apple products
Every device is sourced directly through Apple's official distribution channel: sealed, unlocked and never refurbished.
Buy with confidence
Your iPhone 17 Pro and 17 Pro Max,officially yours.
Reserve at an Apple Authorized Reseller near you: a sealed, unlocked, 100% genuine device, Apple's official warranty from day one, an official invoice and certified service in store. The same iPhone - with everything that should come with it.
Available at Mr. Smart, BolleStore PLUS and WeConnect - Apple Authorized Resellers
The product
A closer look at iPhone 17 Pro.
Every detail engineered to work together - the chip, the camera, the display and the battery.
Heat‑forged aluminum unibody design for exceptional pro capability.
Heat‑forged aluminum unibody design for exceptional pro capability.
Makes a strong case for itself.
18MP Center Stage front camera
The ultimate pro camera system. All 48MP Fusion rear cameras. And the longest zoom ever on an iPhone.
A19 Pro, vapor cooled for lightning‑fast performance. Breakthrough battery life.
Battery life.
All-time high.
The new internal design creates significant additional room for battery capacity, giving iPhone 17 Pro Max the best-ever iPhone battery life, and up to 4 more hours per full charge compared to iPhone 15 Pro Max. From extended video playback to after-hours work, it’s always ready for overtime.
Up to
33 hours
video playback on iPhone 17 Pro
Up to
39 hours
video playback on iPhone 17 Pro Max
Up to
50% charge
in 20 minutes
with high‑wattage power adapter
iOS 26. New look.
Even more magic.
Deionized water sealed inside moves heat away from the A19 Pro chip, allowing for even higher sustained performance.
Storage capacity from 256GB to 2TB
Worth the upgrade?100 per cent.
Here's how iPhone 17 Pro compares with iPhone 13.
Forged aluminum unibody design
Up to
20 more
hours 
video playback on iPhone 17 Pro Max
48MP rear cameras and Camera Control
Up to
50%
faster
GPU performance
48MP rear cameras and Camera Control
Pro display with ProMotion up to 120Hz
Apple Authorized Resellers
Why do customers choose an Apple Authorized Reseller?
An Apple Authorized Reseller sells the exact same iPhone as Apple - with the official warranty, certified service, and a team you can meet in store, before and after the sale.
Official Apple warranty
Your iPhone is covered by Apple's one-year limited warranty from day one.
Certified service & support
Apple-trained technicians using genuine parts and Apple-approved repair procedures.
Genuine accessories
MagSafe chargers, cases and cables that are certified to work safely with your iPhone.
A trusted purchasing experience
Official invoices, transparent pricing and secure payment. Everything you need for warranty claims.
Expert setup & data transfer
Walk out ready to go. We move your data across and set up your new iPhone in store.
FAQ
Before making the order.
An Apple Authorized Reseller is authorized by Apple to sell authentic Apple products. Your iPhone comes directly from Apple's official distribution channel - sealed and unlocked - with Apple's official warranty, an official invoice, and access to Apple Authorized Service Providers. You'll also benefit from high-quality after-sales support, with a trusted team near you before and after your purchase.
Fill in the reservation form on this page with your model, storage and colour preference, and pick the store nearest to you. That store receives it immediately and will contact you to confirm availability, pricing and pickup.
No. A reservation is a no-obligation enquiry. It simply places your preferred configuration on the store's list so it can be held for you once stock arrives.
Every iPhone bought at an Apple Authorized Reseller includes Apple's one-year limited warranty and 90 days of complimentary technical support.
At any Apple Authorized Service Provider. Repairs use genuine Apple parts and Apple-approved procedures, so your warranty stays intact.
Trade-in availability depends on the store and on the offer running at the time. Mention it when the store calls you and they will confirm what is currently available.
Store locator
Find your nearest store.
Our Apple Authorized Resellers. Pick the store closest to you - you can walk in and talk to them before and after your purchase.
Apple Authorized Reseller
Mr. Smart
Playce Marcory, Abidjan
Phone : +225 07 57 52 40 55
Email : issa.toure@smartcorporation.fr
Website : mrsmart.ci
Mon – Sat · 09:00 – 19:00
Reserve your iPhone.At the Apple Authorized Reseller of your choice.
Pick the store nearest to you. Buying at an Apple Authorized Reseller guarantees a secure transaction, an authentic product and the official Apple warranty.